Why Feed Innova?

Wholesome, Natural Nutrition from Farm-Grown Ingredients

At Innova, we believe that if you use high-quality ingredients, you get high-quality pet food. Our fresh fruits and vegetables, like hand-picked apples and whole carrots, come from select farms and orchards. Our savory, high-quality proteins are always the first ingredient. These wholesome, healthy ingredients are expertly crafted into nutritious, flavorful meals for your dog or cat.

Innova Ingredients

  • High-quality chicken, turkey, salmon or red meat is the FIRST ingredient 
  • Fresh fruits and vegetables like crisp, hand-picked apples and vibrant, whole carrots
  • 100% whole grains, plus grain free options 
  • Vitamin E helps support the immune system, plus antioxidants from apples and blueberries 
  • Omega fatty acids help nourish a healthy, shiny coat

Innova’s ingredients are carefully selected by our expert animal nutritionists. If it’s not nutritious and healthful, it’s not added to Innova’s foods.

Never Contains

Nutrition That’s Right for Your Pet

Innova offers dog and cat food options for every life stage, breed size and activity level, plus grain free dog and cat varieties, to meet the needs of more pets.

Inn Lineup

Made by Natura in Our Nebraska Plant

All Innova dry foods are made under strict manufacturing guidelines in our state-of-the-art Nebraska plant. Learn more about our manufacturing process.

Customer Testimonials

It has now been about 8 months, and I continue to be amazed by how healthy and fit my dogs all are.

Last fall, I contacted you to let you know how impressed I am with Innova, after feeding it for only a few weeks. It has now been about 8 months, and I continue to be amazed by how healthy and fit my dogs all are. I have never had dogs in such beautiful condition, and I have noticed that we get almost no "mystery diarrhea" or other issues since they have been on Innova, in spite of an active travel schedule. THANK YOU for providing us at last with a SAFE and healthy alternative to the generally poor foods out there. Keep up the good work and let your team know that this food is making a difference!

– Julie G.

Thanks for a great food!

After Nutro Ultra and Blue Buffalo, we are feeling much better since our parents started serving us Innova Large Bites. Thanks for a great food! (Molly and Cleo)

– Ron Z.

My cats have never been happier or healthier.

I just want to thank you for your products. A dear friend recommended them to me and my cats have never been happier or healthier.

Net T.

Innova is the BEST quality premium dry brand!

I am so thankful that I found Innova Cat Food. I adopt cats that are prone to developing crystals in their urine or getting urinary tract infections, but I REFUSE to put them on a prescription diet. All they need is low magnesium and phosphorous, and Innova is the BEST quality premium dry brand with the lowest amounts of these minerals that I could find on the US market. I've been feeding it for a year and not one of my cats has gotten crystals or a UTI. I also kept my chronic kidney disease (CKD) cat on Innova dry instead of switching her to a low protein prescription food like my vet recommended. I just gave her the medication the doctor prescribed, and guess what...there was no protein in her urine when she was rechecked...and WITHOUT a diet change! I also feed them canned Innova as a treat each night for added moisture. As an added bonus, their coats improved and the vomiting and hairballs ceased. Thanks for being a quality pet food company I can trust!

Shannon L.