Please note that all foods are assigned to only one "Specialty" category. Therefore, some foods also appropriate for adult pets, or other life stages, may be found within the “Sensitive” category.
Innova Cat Food is nutrient-dense, wholesome nutrition. Each bite is packed with high-quality protein from turkey and chicken to satisfy your cat’s carnivorous cravings. Formulated for all life stages, Innova Cat food is perfect for multi-cat households. By using healthful ingredients from the five food groups—protein, dairy, vegetables, fruits, and grains—Innova Cat Food helps ensure complete and balanced nutrition for the life of your cat.
1. Vs. refined grains
Innova Cat Food is formulated to meet the nutritional levels established by the AAFCO (Association of American Feed Control Officials) Cat Food Nutrient Profiles for All Life Stages.
Innova Cat Food is available in 2.2 lb., 6 lb. and 15 lb. packages.
Five Food Groups
Each Innova® product, with the exception of Innova PRIME Grain Free products, is formulated with ingredients from the five food groups - protein, dairy, vegetables, fruits and grains, plus fats and oils - to offer the ultimate in holistic nutrition.
Innova uses only high-quality chicken and/or turkey, never poultry by-products, as the first ingredient in many of our foods.
Fruits & Vegetables
All Innova products contain wholesome, healthful fruits and vegetables like apples and carrots.
By attaching, or "chelating," minerals to amino acids, these essential nutrients can be quickly absorbed by the digestive tract and made more available to the body.
As an essential antioxidant, Vitamin E fights free radicals and protects cells and tissues from oxidative damage. Coupled with Vitamin C or ascorbic acid, Vitamin E is an excellent all-natural ingredient.
Mixed tocopherols are a naturally-derived mixture of various forms of tocopherols used to stabilize pet food to help maintain freshness throughout shelf life. Also a natural source of Vitamin E.
EPA + DHA
EPA and DHA are special omega-3 fatty acids important in eye and brain development. These omega-3's are only available from marine sources.
All Life Stages
While Innova offers age-specific products, many of our formulas provide complete and balanced nutrition for all life stages.
Innova uses high-quality whole grains, such as barley and brown rice, to provide important nutrients and higher levels of vitamins, antioxidants, and fiber compared to refined grains.
Kibble shown for shape and texture.
Approximate size is 3/8" per kibble.
Commonly referred to as Nutrient Analysis (NA), this
set of data describes the nutritional content that a specific
production lot(s) of each formula contains from an actual laboratory
assay*. The goal in posting the NA is to provide nutritionists
and veterinarians with the information needed to assist in the
selection of appropriate diets to help with the treatment of
clinical concerns. In addition, this information is available
for all consumers to reiterate that Natura is committed to leading
the industry by providing in-depth analytical information on all
of our products.
* Please note that the inherent variability in laboratory analyses can have significant effects on nutrient contents. (This statement is from the AAFCO Analytical Variation section.)
|Crude Protein||39.32 %|
|Crude Fat||22.86 %|
|Crude Fiber||1.3 %|
|Linoleic Acid||4.25 %|
|Linolenic Acid||0.39 %|
|Arachidonic Acid||0.19 %|
|Eicosapentaenoic Acid (EPA) an Omega 3 fatty acid||0.07 %|
|Docosapentaenoic Acid (DPA) an Omega 3 fatty acid||0.03 %|
|Docosahexaenoic Acid (DHA) an Omega 3 fatty acid||0.07 %|
|Total Omega 3 fatty acids||0.54 %|
|Total Omega 6 fatty acids||4.55 %|
|Vitamin A||22,900.0 IU/kg|
|Folic Acid||1.53 mg/kg|
|Vitamin B1 - Thiamine Hydrochloride||39.2 mg/kg|
|Vitamin B12||126.0 µg/kg|
|Vitamin B2 - Riboflavin||13.1 mg/kg|
|Pantothenic acid||34.8 mg/kg|
|Vitamin B6 - Pyridoxine||11.4 mg/kg|
|Total Vitamin E (Tocopherols)||360.0 IU/kg|
|Total Vitamin E (Tocopherols)||35.7 IU/100 g|
|Vitamin D3||4,220.0 IU/kg|
|Vitamin K||0.0 mg/kg|
|Chondroitin Sulfate||0.0 mg/kg|
|Ascorbic Acid||0.0 mg/kg|
|Carbohydrate (NFE)||27.78 %|
|Metabolizable Energy||4,218.0 kcal/kg|
|Metabolizable Energy||545.0 kcal/cup|
Guaranteed Analysis describes the nutrient content required by AAFCO labeling standards to be identified on every product package. Since these are guarantees, pet food manufacturers work to formulate diets that meet or exceed the minimum requirements.
|Crude Protein (Min)||36.0 %|
|Crude Fat (Min)||20.0 %|
|Crude Fiber (Max)||2.5 %|
|Moisture (Max)||10.0 %|
|Linoleic Acid (Omega-6 Fatty Acid) (Min)||3.6 %|
|Vitamin E (Min)||300.0 IU/kg|
|Taurine (Min)||0.3 %|
|Omega-3 Fatty Acids (Min)||0.35 %|
|EPA+DHA (Min)||0.1 %|
|Total Microorganisms (Min)||900,000.0 CFU/lb|