Turkey is the clean combination of flesh and skin with or without accompanying bone, derived from the parts or whole carcasses of turkey or a combination of thereof - exclusive of feathers, heads, feet, and entrails.

Turkey is an excellent source of highly digestible protein. Natura uses high-quality turkey in many of our formulations.

Chicken meal is the dry rendered (cooked down) product from a combination of clean flesh and skin with or without accompanying bone, derived from the parts of whole carcasses of chicken -- exclusive of feathers, heads, feet, or entrails.

Natura uses high-quality chicken meal in many of our foods as an excellent source of protein.

Chicken is the clean combination of flesh and skin with or without accompanying bone, derived from the parts or whole carcasses of chicken - exclusive of feathers, heads, feet, and entrails.

Chicken is an excellent source of protein.

Potatoes are whole tubers of the plant.

Natura uses only whole, fresh potatoes. They are not pre-processed, so they retain all of their important nutrients. Potatoes provide B vitamins, carbohydrates, zinc, vitamin C, copper, iron, magnesium, niacin and potassium. Natura uses only fresh, whole fruits and vegetables, just like you would buy at the grocery store.

Eggs are the whole of the reproductive body produced by hens.

Eggs are an excellent source of protein, with naturally occurring complex combinations of amino acids. Natura uses only whole eggs in our products.

Barley is a major food and animal feed crop, a member of the grass family Poaceae. Ground barley is the entire barley kernel, ground or chopped.

Ground Barley is a good quality source of carbohydrates. Because Natura uses the entire barley kernel, it contributes additional protein, barley oil, bran, vitamins and minerals to the diet.

(naturally preserved with mixed Tocopherols) Chicken fat is obtained from the tissues of chickens in the commercial process of rendering or extracting.

Chicken fat is the highest of all animal sources in linoleic acid (over 23%), an important element for skin and coat health. Because Natura uses such high-quality chicken, this is a high-quality source of fat (Preserved with Mixed Tocopherols, a Natural Source of Vitamin E).

Rice, unless listed as brown rice, is the de-hulled rice kernel, without the bran -- known as white rice.

Flaxseed is the whole seed of the flax plant.

Flaxseed is a good source of both soluble and insoluble fiber. Together these fibers aid in digestion and help to maintain good stool consistency. Flaxseed is also an excellent source of omega-6 and omega-3 fatty acids (such as alpha-linolenic acid). These fatty acids help produce the soft, luxuriant coat on your pet for which Natura is known.

Natural flavors are flavor ingredients that do not contain synthetic or artificial components.

In the Natura products that include "natural flavor" in the formula, the exact composition is proprietary. However, it is always made from high quality all natural ingredients, consistent with Natura's nutritional philosophy.

Herring is the clean tissue of undecomposed whole herring or herring cuttings, either or both.

Herring is an excellent single-source protein. It is also an excellent source of Omega 3 fatty acids. Natura uses whole, high-quality herring, which are ground and added to the ingredient mix.

A member of the rose family, the apple has a compartmented core and is thus classified as a pome fruit.

Apples are an excellent source of dietary fiber. About 81% of the fiber is soluble; most of it is of a type called pectin. Apples provide both soluble and insoluble fiber, some vitamin C and beta carotene, and potassium and boron. Natura uses this nutritious fruit in its whole form to obtain all of its wholesome nutrients.

Carrots are the roots of the carrot plant, and a member of the parsley family.

Innova dog and cat foods contain whole fresh carrots.

(naturally preserved with mixed Tocopherols) Herring oil is the oil extracted from whole herring.

Herring oil provides a rich source of Omega 3 fatty acids. Because the herring that Natura uses is of such high quality, the herring oil helps produce healthy skin and lustrous coats.

Cranberries grow on a low, creeping shrub with slender, wiry stems. The fruit is a berry that is larger than the leaves of the plant. It is initially white, but turns a deep red when fully ripe.

Cottage cheese is the result of separating milk or cream into curds and whey. The curds are drained and pressed to form the soft, white, spoonable cheese.

Cottage cheese is an excellent source of calcium, phosphorus, protein and vitamins. Natura uses high-quality cottage cheese, straight from its retail container. The cottage cheese has only trace amounts of lactose and because of its limited inclusion in the formula, the ultimate amount of lactose in the finished product is insignificant and would not be in sufficient supply to cause an intolerance problem.

(naturally preserved with mixed Tocopherols) Sunflower oil is obtained by extracting oil from sunflower seeds.

Natura uses sunflower oil to provide the essential fatty acid, linoleic acid, which is important for good skin and coat health.

A chemical compound, KCl, a colorless or white, cubic, crystalline compound that closely resembles common salt (sodium chloride). It is soluble in water, alcohol, and alkalies.

Potassium plays various roles in metabolism and body functions. It assists in the regulation of the acid-base balance and water balance in the blood and the body tissue. It assists in protein synthesis from amino acids and in carbohydrate metabolism.

Taurine is an essential amino acid required by cats.

Meat and poultry are naturally high in taurine, so Natura foods contain high levels of this important nutrient. Taurine is also added to our cat foods to ensure cats get enough of this essential amino acid. Cats vs Dogs: While dogs can synthesize taurine in their systems, cats cannot and must have additional amounts added to their diet for proper health. Recent university research has suggested, however, that like cats, some breeds of dogs may benefit from Taurine in the diet. While California Natural has always contained ample Taurine from natural sources such as lamb meal, we have decided to supplement Taurine to ensure that all puppies receive full nutritional benefit from our products.

Alfalfa sprouts are a member of the legume family.

Alfalfa sprouts are an excellent source of key nutrients, including vitamin C, iron, magnesium and manganese. Natura uses fresh, high-quality alfalfa sprouts to add these important nutrients to our foods.

Pumpkin is a rich source of alpha-carotene and beta-carotene, fiber, vitamins C and E, potassium, magnesium, and pantothenic acid.

Methionine (dL-Methionine) is a sulfur-containing amino acid obtained by the hydrolysis of most common proteins. Methionine is a principle supplier of sulfur which is important in production of many other compounds in the body.

dl-methionine regulates the formation of ammonia and creates ammonia-free urine. dl-methionine is an essential amino acid. Natura adds this supplement to cat foods. In our dog foods, the meat supplies sufficient amounts.

This is the regulatory term given to microorganism cultures added to food.

Direct-fed microbials are living microbes that can be found in a healthy digestive tract. As cooking would kill these microbes, Natura adds them to the outside of the kibble after the dry food has been gently cooked. Since the entire contents of our canned foods must be cooked as part of the canning process, we are unable to add viable microorganisms to our canned products.

Lecithin is a specific phospholipid and the principal constituent of crude phosphatides derived from oil-bearing seeds.

Lecithin is a good source of choline, essential for normal fatty acid transport within cells. It is obtained chiefly from soybeans, corn and egg yolk.

Rosemary is an evergreen shrub of Rosemarinus Officinalis.

Vitamins are organic compounds that function as parts of enzyme systems essential for the transmission of energy and the regulation of metabolisms of the body. Minerals are inorganic substances essential for a host of vital processes within the body. AAFCO regulates minimum standard quantities of vitamins and minerals in levels that pets need to survive. All pet food manufacturers supplement their products with vitamins and minerals. Beyond meeting these minimum requirements, all Natura products contain a complete vitamin and mineral supplement program that helps pets to thrive, not just survive. The minerals Natura uses are chelated, providing three to ten times greater assimilation than common minerals. Our products also contain microorganism supplements, which are not required by the AAFCO minimums. Included in our foods are some of the following: Ascorbic Acid, Beta Carotene, Biotin, Calcium Carbonate, Calcium Iodate, Choline Chloride, Cobalt Carbonate, Cobalt Proteinate, Copper Proteinate, d-Calcium Pantothenate, Dicalcium Pantothenate, dl-Methionine, Iron Proteinate, Manganese Proteinate, Niacin, Potassium Chloride, Pyridoxine Hydrochloride, Riboflavin, Thiamine Mononitrate, Vitamin A Supplement, Vitamin B12 Supplement, Vitamin C Supplement (Sodium Ascorbate), Vitamin D3 Supplement, Vitamin E Supplement (Alpha Tocopherol), Zinc Proteinate Natura adds these important vitamins and minerals, in proper balance to its foods to ensure that your pet gets all the necessary nutrients for life and good health every day.