Chicken is the clean combination of flesh and skin with or without accompanying bone, derived from the parts or whole carcasses of chicken - exclusive of feathers, heads, feet, and entrails.

Chicken is an excellent source of protein.

Chicken broth is obtained by cooking chicken, including bones and/or muscle, much the same process as making a stock.

Because Natura uses such high quality chicken, this is a high-quality source of fat and protein. Chicken broth adds moisture while enhancing the protein level and palatability of the food, rather than diluting them.

Turkey broth is obtained by cooking turkey bones, parts, and/or muscle tissue.

Turkey broth adds moisture and flavor to canned foods and is a good source of fat and protein.

Salmon is a marine and freshwater fish high in protein and long chain omega-3 fatty acids.

The whole rice kernel containing the nutrient-rich bran with only the rice hull removed.

Brown Rice is rich in numerous nutrients like B-vitamins, magnesium, and fatty acids.

Egg whites are one of the best sources of protein that can be found in nature. They are also lower in fat than a whole egg since the egg yolk has been removed.

Potato starch is used in our Flex products to hold our meat chunks and flakes together along with egg just like making meatballs in your home kitchen. This is in contrast to the industry norm where a by-product like liver is used as a binder.

Carrots are the roots of the carrot plant, and a member of the parsley family.

Innova dog and cat foods contain whole fresh carrots.

A member of the rose family, the apple has a compartmented core and is thus classified as a pome fruit.

Apples are an excellent source of dietary fiber. About 81% of the fiber is soluble; most of it is of a type called pectin. Apples provide both soluble and insoluble fiber, some vitamin C and beta carotene, and potassium and boron. Natura uses this nutritious fruit in its whole form to obtain all of its wholesome nutrients.

Oat fiber is a white, fine-grained dietary fiber obtained through the processing of oats. It is a class of plant carbohydrate that resists digestion hydrolysis.

Natural flavors are flavor ingredients that do not contain synthetic or artificial components.

In the Natura products that include "natural flavor" in the formula, the exact composition is proprietary. However, it is always made from high quality all natural ingredients, consistent with Natura's nutritional philosophy.

Guar gum is derived from the ground endosperm of the guar plant. It is a gelatinous substance from the legume family that contains protein and polysaccharides. Guar gum is considered GRAS (generally recognized as safe).

Guar gum is used as an emulsifier, thickener, and stabilizer in foods.

(naturally preserved with mixed Tocopherols) Herring oil is the oil extracted from whole herring.

Herring oil provides a rich source of Omega 3 fatty acids. Because the herring that Natura uses is of such high quality, the herring oil helps produce healthy skin and lustrous coats.

Phosphorus is a naturally occurring substance that is important in every cell in the body. The majority of phosphorus in the body is found in the bones. The potassium and sodium salt forms of phosphorus are called phosphates.

L-ascorbyl-2-polyphosphate is a more stable form of vitamin C.

Choline chloride is a vitamin "like" essential nutrient.

It is necessary to nerve function and fat metabolism and can be manufactured in the body but not at a sufficient rate to meet health requirements.

A chemical compound, KCl, a colorless or white, cubic, crystalline compound that closely resembles common salt (sodium chloride). It is soluble in water, alcohol, and alkalies.

Potassium plays various roles in metabolism and body functions. It assists in the regulation of the acid-base balance and water balance in the blood and the body tissue. It assists in protein synthesis from amino acids and in carbohydrate metabolism.

Salt is a natural mineral, necessary for life and good health.

Salt provides several essential nutrients, such as sodium and chloride, as well as important trace minerals. The average sodium level in our food and treats is currently 0.9 g/Mcal, which is considered low by industry standards, but still supplies the nutrients your pet's body requires.

Butter is a dairy product made by churning fresh or fermented cream or milk. Butter is used as a spread, as a condiment and in cooking applications such as baking, sauce making, and frying.

Butter consists of butterfat surrounding minuscule droplets consisting mostly of water and milk proteins. The most common form of butter is made from cows' milk.

Glucosamine hydrochloride is a compound that occurs naturally in the cartilage cushioning the joints.

Glucosamine, together with chondroitin sulfate, is believed to support the cartilage matrix.

Chondroitin sulfate is a long chain carbohydrate derived from connective tissue.

Chondroitin sulfate naturally occurs in the cartilage cushioning our joints. Given in additional amounts, with glucosamine, it is believed to attract fluid back into joint cartilage, helping maintain the cartilage matrix.

Carnitine, or L-carnitine, is a vitamin-like compound made in the body from the amino acids lysine and methionine. It is found in animal-based, not plant-based, sources of protein.

L-carnitine has been used to help with fat metabolism.

Calcium is a principal inorganic component of bone. As much as 99% of the body's calcium is found in the skeleton. Calcium is a mineral that is found naturally in foods. Calcium is necessary for many normal functions of the body, especially bone formulation and maintenance. Calcium can also bind to other minerals (such as phosphate) and aid in their removal from the body.

Calcium phosphate is used to prevent calcium deficiencies.

Methionine (dL-Methionine) is a sulfur-containing amino acid obtained by the hydrolysis of most common proteins. Methionine is a principle supplier of sulfur which is important in production of many other compounds in the body.

dl-methionine regulates the formation of ammonia and creates ammonia-free urine. dl-methionine is an essential amino acid. Natura adds this supplement to cat foods. In our dog foods, the meat supplies sufficient amounts.

One of two naturally occurring sulfur amino acids. The other is the essential amino acid, methionine.

Although cysteine isn't essential it can work in concert with methionine to meet the total requirement for sulfur amino acids.

Vitamins are organic compounds that function as parts of enzyme systems essential for the transmission of energy and the regulation of metabolisms of the body. Minerals are inorganic substances essential for a host of vital processes within the body. AAFCO regulates minimum standard quantities of vitamins and minerals in levels that pets need to survive. All pet food manufacturers supplement their products with vitamins and minerals. Beyond meeting these minimum requirements, all Natura products contain a complete vitamin and mineral supplement program that helps pets to thrive, not just survive. The minerals Natura uses are chelated, providing three to ten times greater assimilation than common minerals. Our products also contain microorganism supplements, which are not required by the AAFCO minimums. Included in our foods are some of the following: Ascorbic Acid, Beta Carotene, Biotin, Calcium Carbonate, Calcium Iodate, Choline Chloride, Cobalt Carbonate, Cobalt Proteinate, Copper Proteinate, d-Calcium Pantothenate, Dicalcium Pantothenate, dl-Methionine, Iron Proteinate, Manganese Proteinate, Niacin, Potassium Chloride, Pyridoxine Hydrochloride, Riboflavin, Thiamine Mononitrate, Vitamin A Supplement, Vitamin B12 Supplement, Vitamin C Supplement (Sodium Ascorbate), Vitamin D3 Supplement, Vitamin E Supplement (Alpha Tocopherol), Zinc Proteinate Natura adds these important vitamins and minerals, in proper balance to its foods to ensure that your pet gets all the necessary nutrients for life and good health every day.