Turkey is the clean combination of flesh and skin with or without accompanying bone, derived from the parts or whole carcasses of turkey or a combination of thereof - exclusive of feathers, heads, feet, and entrails.

Turkey is an excellent source of highly digestible protein. Natura uses high-quality turkey in many of our formulations.

Turkey broth is obtained by cooking turkey bones, parts, and/or muscle tissue.

Turkey broth adds moisture and flavor to canned foods and is a good source of fat and protein.

Chicken broth is obtained by cooking chicken, including bones and/or muscle, much the same process as making a stock.

Because Natura uses such high quality chicken, this is a high-quality source of fat and protein. Chicken broth adds moisture while enhancing the protein level and palatability of the food, rather than diluting them.

Chicken is the clean combination of flesh and skin with or without accompanying bone, derived from the parts or whole carcasses of chicken - exclusive of feathers, heads, feet, and entrails.

Chicken is an excellent source of protein.

The whole rice kernel containing the nutrient-rich bran with only the rice hull removed.

Brown Rice is rich in numerous nutrients like B-vitamins, magnesium, and fatty acids.

A deep sea fish rich in protein that can be sustainably harvested.

Potatoes are whole tubers of the plant.

Natura uses only whole, fresh potatoes. They are not pre-processed, so they retain all of their important nutrients. Potatoes provide B vitamins, carbohydrates, zinc, vitamin C, copper, iron, magnesium, niacin and potassium. Natura uses only fresh, whole fruits and vegetables, just like you would buy at the grocery store.

Carrots are the roots of the carrot plant, and a member of the parsley family.

Innova dog and cat foods contain whole fresh carrots.

Herring is the clean tissue of undecomposed whole herring or herring cuttings, either or both.

Herring is an excellent single-source protein. It is also an excellent source of Omega 3 fatty acids. Natura uses whole, high-quality herring, which are ground and added to the ingredient mix.

Natural flavors are flavor ingredients that do not contain synthetic or artificial components.

In the Natura products that include "natural flavor" in the formula, the exact composition is proprietary. However, it is always made from high quality all natural ingredients, consistent with Natura's nutritional philosophy.

A member of the rose family, the apple has a compartmented core and is thus classified as a pome fruit.

Apples are an excellent source of dietary fiber. About 81% of the fiber is soluble; most of it is of a type called pectin. Apples provide both soluble and insoluble fiber, some vitamin C and beta carotene, and potassium and boron. Natura uses this nutritious fruit in its whole form to obtain all of its wholesome nutrients.

Guar gum is derived from the ground endosperm of the guar plant. It is a gelatinous substance from the legume family that contains protein and polysaccharides. Guar gum is considered GRAS (generally recognized as safe).

Guar gum is used as an emulsifier, thickener, and stabilizer in foods.

Alfalfa sprouts are a member of the legume family.

Alfalfa sprouts are an excellent source of key nutrients, including vitamin C, iron, magnesium and manganese. Natura uses fresh, high-quality alfalfa sprouts to add these important nutrients to our foods.

Cottage cheese is the result of separating milk or cream into curds and whey. The curds are drained and pressed to form the soft, white, spoonable cheese.

Cottage cheese is an excellent source of calcium, phosphorus, protein and vitamins. Natura uses high-quality cottage cheese, straight from its retail container. The cottage cheese has only trace amounts of lactose and because of its limited inclusion in the formula, the ultimate amount of lactose in the finished product is insignificant and would not be in sufficient supply to cause an intolerance problem.

Whole eggs are the whole of the reproductive body produced by hens, with the shell removed.

Eggs are an excellent source of protein with naturally occurring complex combinations of amino acids. Natura uses only USDA whole eggs in our formulas.

(naturally preserved with mixed Tocopherols) Herring oil is the oil extracted from whole herring.

Herring oil provides a rich source of Omega 3 fatty acids. Because the herring that Natura uses is of such high quality, the herring oil helps produce healthy skin and lustrous coats.

L-ascorbyl-2-polyphosphate is a more stable form of vitamin C.

A chemical compound, KCl, a colorless or white, cubic, crystalline compound that closely resembles common salt (sodium chloride). It is soluble in water, alcohol, and alkalies.

Potassium plays various roles in metabolism and body functions. It assists in the regulation of the acid-base balance and water balance in the blood and the body tissue. It assists in protein synthesis from amino acids and in carbohydrate metabolism.

Choline chloride is a vitamin "like" essential nutrient.

It is necessary to nerve function and fat metabolism and can be manufactured in the body but not at a sufficient rate to meet health requirements.

Pumpkin is a rich source of alpha-carotene and beta-carotene, fiber, vitamins C and E, potassium, magnesium, and pantothenic acid.

A highly fermentable fiber, Inulin has not only become widely recognized as a superior soluble fiber source, it has also been clinically proven to increase calcium absorption. Derived from chicory roots, Inulin becomes a specific foodstuff for the bacteria found in the intestinal tract.

A tasteless white polysaccharide found especially dissolved in the sap of the roots and rhizomes of composite plants.

Salt is a natural mineral, necessary for life and good health.

Salt provides several essential nutrients, such as sodium and chloride, as well as important trace minerals. The average sodium level in our food and treats is currently 0.9 g/Mcal, which is considered low by industry standards, but still supplies the nutrients your pet's body requires.

Phosphorus is a naturally occurring substance that is important in every cell in the body. The majority of phosphorus in the body is found in the bones. The potassium and sodium salt forms of phosphorus are called phosphates.

(naturally preserved with mixed Tocopherols) Sunflower oil is obtained by extracting oil from sunflower seeds.

Natura uses sunflower oil to provide the essential fatty acid, linoleic acid, which is important for good skin and coat health.

Carnitine, or L-carnitine, is a vitamin-like compound made in the body from the amino acids lysine and methionine. It is found in animal-based, not plant-based, sources of protein.

L-carnitine has been used to help with fat metabolism.

Vitamins are organic compounds that function as parts of enzyme systems essential for the transmission of energy and the regulation of metabolisms of the body. Minerals are inorganic substances essential for a host of vital processes within the body. AAFCO regulates minimum standard quantities of vitamins and minerals in levels that pets need to survive. All pet food manufacturers supplement their products with vitamins and minerals. Beyond meeting these minimum requirements, all Natura products contain a complete vitamin and mineral supplement program that helps pets to thrive, not just survive. The minerals Natura uses are chelated, providing three to ten times greater assimilation than common minerals. Our products also contain microorganism supplements, which are not required by the AAFCO minimums. Included in our foods are some of the following: Ascorbic Acid, Beta Carotene, Biotin, Calcium Carbonate, Calcium Iodate, Choline Chloride, Cobalt Carbonate, Cobalt Proteinate, Copper Proteinate, d-Calcium Pantothenate, Dicalcium Pantothenate, dl-Methionine, Iron Proteinate, Manganese Proteinate, Niacin, Potassium Chloride, Pyridoxine Hydrochloride, Riboflavin, Thiamine Mononitrate, Vitamin A Supplement, Vitamin B12 Supplement, Vitamin C Supplement (Sodium Ascorbate), Vitamin D3 Supplement, Vitamin E Supplement (Alpha Tocopherol), Zinc Proteinate Natura adds these important vitamins and minerals, in proper balance to its foods to ensure that your pet gets all the necessary nutrients for life and good health every day.