Turkey is the clean combination of flesh and skin with or without accompanying bone, derived from the parts or whole carcasses of turkey or a combination of thereof - exclusive of feathers, heads, feet, and entrails.

Turkey is an excellent source of highly digestible protein. Natura uses high-quality turkey in many of our formulations.

Chicken is the clean combination of flesh and skin with or without accompanying bone, derived from the parts or whole carcasses of chicken - exclusive of feathers, heads, feet, and entrails.

Chicken is an excellent source of protein.

Chicken meal is the dry rendered (cooked down) product from a combination of clean flesh and skin with or without accompanying bone, derived from the parts of whole carcasses of chicken -- exclusive of feathers, heads, feet, or entrails.

Natura uses high-quality chicken meal in many of our foods as an excellent source of protein.

Barley is a major food and animal feed crop, a member of the grass family Poaceae. Ground barley is the entire barley kernel, ground or chopped.

Ground Barley is a good quality source of carbohydrates. Because Natura uses the entire barley kernel, it contributes additional protein, barley oil, bran, vitamins and minerals to the diet.

The whole rice kernel containing the nutrient-rich bran with only the rice hull removed.

Brown Rice is rich in numerous nutrients like B-vitamins, magnesium, and fatty acids.

Rice, unless listed as brown rice, is the de-hulled rice kernel, without the bran -- known as white rice.

Potatoes are whole tubers of the plant.

Natura uses only whole, fresh potatoes. They are not pre-processed, so they retain all of their important nutrients. Potatoes provide B vitamins, carbohydrates, zinc, vitamin C, copper, iron, magnesium, niacin and potassium. Natura uses only fresh, whole fruits and vegetables, just like you would buy at the grocery store.

(naturally preserved with mixed Tocopherols) Chicken fat is obtained from the tissues of chickens in the commercial process of rendering or extracting.

Chicken fat is the highest of all animal sources in linoleic acid (over 23%), an important element for skin and coat health. Because Natura uses such high-quality chicken, this is a high-quality source of fat (Preserved with Mixed Tocopherols, a Natural Source of Vitamin E).

Pea fiber is derived from cleaned and processed pea hulls.

Pea fiber is a good source of both insoluble and soluble fiber that helps support normal bowel health.

Eggs are the whole of the reproductive body produced by hens.

Eggs are an excellent source of protein, with naturally occurring complex combinations of amino acids. Natura uses only whole eggs in our products.

Natural flavors are flavor ingredients that do not contain synthetic or artificial components.

In the Natura products that include "natural flavor" in the formula, the exact composition is proprietary. However, it is always made from high quality all natural ingredients, consistent with Natura's nutritional philosophy.

Flaxseed is the whole seed of the flax plant.

Flaxseed is a good source of both soluble and insoluble fiber. Together these fibers aid in digestion and help to maintain good stool consistency. Flaxseed is also an excellent source of omega-6 and omega-3 fatty acids (such as alpha-linolenic acid). These fatty acids help produce the soft, luxuriant coat on your pet for which Natura is known.

A member of the rose family, the apple has a compartmented core and is thus classified as a pome fruit.

Apples are an excellent source of dietary fiber. About 81% of the fiber is soluble; most of it is of a type called pectin. Apples provide both soluble and insoluble fiber, some vitamin C and beta carotene, and potassium and boron. Natura uses this nutritious fruit in its whole form to obtain all of its wholesome nutrients.

(naturally preserved with mixed Tocopherols) Sunflower oil is obtained by extracting oil from sunflower seeds.

Natura uses sunflower oil to provide the essential fatty acid, linoleic acid, which is important for good skin and coat health.

Pumpkin is a rich source of alpha-carotene and beta-carotene, fiber, vitamins C and E, potassium, magnesium, and pantothenic acid.

Carrots are the roots of the carrot plant, and a member of the parsley family.

Innova dog and cat foods contain whole fresh carrots.

A chemical compound, KCl, a colorless or white, cubic, crystalline compound that closely resembles common salt (sodium chloride). It is soluble in water, alcohol, and alkalies.

Potassium plays various roles in metabolism and body functions. It assists in the regulation of the acid-base balance and water balance in the blood and the body tissue. It assists in protein synthesis from amino acids and in carbohydrate metabolism.

Sea salt is used in Natura's food to provide the essential nutrients sodium and chloride.

A source of sodium like sea salt is vitally essential to heart and kidney health. Chloride is very important for the nervous system to function properly. Alternative sources for sodium were explored by Natura nutritionists, but were rejected since a natural source like sea salt was preferred. In addition, other good sources of sodium like raw kelp were not used as they were found to have comparatively low levels of sodium compared to sea salt. Natura never used excessive levels of sodium to increase our food's palatability, but relies on the inherent wholesomeness of our ingredients to make foods dogs and cats love to eat.

(naturally preserved with mixed Tocopherols) Herring oil is the oil extracted from whole herring.

Herring oil provides a rich source of Omega 3 fatty acids. Because the herring that Natura uses is of such high quality, the herring oil helps produce healthy skin and lustrous coats.

Cottage cheese is the result of separating milk or cream into curds and whey. The curds are drained and pressed to form the soft, white, spoonable cheese.

Cottage cheese is an excellent source of calcium, phosphorus, protein and vitamins. Natura uses high-quality cottage cheese, straight from its retail container. The cottage cheese has only trace amounts of lactose and because of its limited inclusion in the formula, the ultimate amount of lactose in the finished product is insignificant and would not be in sufficient supply to cause an intolerance problem.

Alfalfa sprouts are a member of the legume family.

Alfalfa sprouts are an excellent source of key nutrients, including vitamin C, iron, magnesium and manganese. Natura uses fresh, high-quality alfalfa sprouts to add these important nutrients to our foods.

Dried Chicory Root is the dried, non-roasted root Cichorium intybus L., used as a source of inulin, as soluble, fermentable fiber. It shall contain no less than 50% inulin and no more than 13% moisture. Chicory Root is a thick-rooted blue-flowered European perennial composite herb widely grown for its roots and as a salad plant.

Commonly known as a soluble fiber, the inulin derived from the Chicory Root is a fructooligosaccharide added to help maintain digestive tract health and function.

This is the regulatory term given to microorganism cultures added to food.

Direct-fed microbials are living microbes that can be found in a healthy digestive tract. As cooking would kill these microbes, Natura adds them to the outside of the kibble after the dry food has been gently cooked. Since the entire contents of our canned foods must be cooked as part of the canning process, we are unable to add viable microorganisms to our canned products.

Lecithin is a specific phospholipid and the principal constituent of crude phosphatides derived from oil-bearing seeds.

Lecithin is a good source of choline, essential for normal fatty acid transport within cells. It is obtained chiefly from soybeans, corn and egg yolk.

Rosemary is an evergreen shrub of Rosemarinus Officinalis.

Vitamins are organic compounds that function as parts of enzyme systems essential for the transmission of energy and the regulation of metabolisms of the body. Minerals are inorganic substances essential for a host of vital processes within the body. AAFCO regulates minimum standard quantities of vitamins and minerals in levels that pets need to survive. All pet food manufacturers supplement their products with vitamins and minerals. Beyond meeting these minimum requirements, all Natura products contain a complete vitamin and mineral supplement program that helps pets to thrive, not just survive. The minerals Natura uses are chelated, providing three to ten times greater assimilation than common minerals. Our products also contain microorganism supplements, which are not required by the AAFCO minimums. Included in our foods are some of the following: Ascorbic Acid, Beta Carotene, Biotin, Calcium Carbonate, Calcium Iodate, Choline Chloride, Cobalt Carbonate, Cobalt Proteinate, Copper Proteinate, d-Calcium Pantothenate, Dicalcium Pantothenate, dl-Methionine, Iron Proteinate, Manganese Proteinate, Niacin, Potassium Chloride, Pyridoxine Hydrochloride, Riboflavin, Thiamine Mononitrate, Vitamin A Supplement, Vitamin B12 Supplement, Vitamin C Supplement (Sodium Ascorbate), Vitamin D3 Supplement, Vitamin E Supplement (Alpha Tocopherol), Zinc Proteinate Natura adds these important vitamins and minerals, in proper balance to its foods to ensure that your pet gets all the necessary nutrients for life and good health every day.