Innova was the first true holistic health food for pets. Every dog food, cat food and pet treat in our line is made with farm-fresh, all-natural ingredients from the five food groups to supply optimal nutrition for peak performance at every life stage.

No other pet food supplies so much natural nutrition in a pet food your dog or cat will actually eat – and enjoy!

Innova Flex™

Innova Flex is the first stew providing 125% of each essential nutrient. Feed alone, as a topping for Innova dry food or with human food favorites – your pet will benefit from complete nutrition in every lip-smacking bite.

Our Manufacturing Approach

Innova ingredients are sourced domestically, and we manufacture our foods right here in the U.S. under the strictest guidelines. It's our goal to produce healthful dog and cat foods your pet loves and you can trust.