Innova Flex is a new line of exciting and palatable canned stews. Each stew contains the five food groups with visually enticing meat, grain, vegetable and fruit cooked with healthful fats and oils, including butter. Unlike most lines of stews today, Natura makes our meatballs with egg and starch (from potato) like you would in your kitchen rather than using a by-product like liver to hold the ground beef or chicken together. In addition, we never use protein concentrates like glutens.

We also took the opportunity to expand on the nutritional benefits of a stew. Building on the high moisture content of stews we realized that our stews could be helpful for both urinary tract health and weight management. To add the ability to use the stews for active weight loss we also nutritionally enhanced all the Flex stews. These Nutrient Enhanced™ stews can also be used when some human food is fed that might otherwise lead to a nutritional deficiency.

When you feed human food, whether as a treat or to increase nutrient intake, your pet misses out on the important nutrients available only from a complete and balanced pet food offering ingredients from all five food groups. For instance, adding chicken breast to pet food provides essential nutrients like protein and amino acids. However, if your pet fills up on the chicken, he may be in danger of becoming deficient in essential minerals and vitamins he would get from the pet food. However, if a nutrient enhanced food like Flex is fed, the added but safe additional levels of essential nutrients can fortify the entire diet. To make sure that all the essential nutrient requirements are met Natura has developed a free and robust but easy-to-use online meal and diet planner.

Innova Flex Highlights:

• Packed with farm-fresh, natural ingredients like chicken, beef, barley, brown rice, vegetables, and fruits
• Made without by-products or glutens as added ingredients
• Full line for different life stages and breed sizes
• Extremely palatable
• The first pet food in the industry to offer a complete flexible feeding option
• Provides at least 125% of each essential nutrient's required level on an energy basis
• Feed Innova Flex alone, mixed with dry pet food or mixed with human food or home-cooked food
• Use for active weight loss and urinary tract health
• The Innova Flex feeding calculator at www.INNOVApet.com/flex allows you to search from a variety of food options in combination with Innova Flex